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Yes. Workflows are the engine of Adobe Campaign, and we verify the skill directly. Our specialists build delivery and technical workflows in Campaign Classic (v7) and Campaign Standard / the newer Campaign v8 web UI, chaining activities query, segmentation, split, enrichment, deduplication, wait, test, and delivery to orchestrate recurring and triggered programs. They design recurring deliveries, A/B split testing within a campaign, and trigger-based journeys that react to events. They write the targeting queries (and JavaScript activities or SQL where needed) that select the right audience, handle exclusions and pressure rules so contacts are not over-mailed, and schedule technical workflows for imports, cleansing, and database housekeeping. They monitor workflow execution and handle error branches so a failed step never silently halts a campaign. The PM confirms whether you run Classic, Standard, or v8 so the specialist targets the right workflow model.

Yes. Precise targeting depends on a sound data model and disciplined segmentation, and this is core to what our specialists do. They work with the Campaign data model recipients, custom schemas and linked tables, enumerations, and the relationships between them and build queries and predefined filters that segment by behaviour, profile attribute, transactional data, and engagement. They manage data imports and exports with workflows, deduplicate and reconcile records, and maintain seed lists and control groups for measurement. They apply typology rules (pressure, fatigue, quarantine, and exclusion rules) so deliverability and contact policy are respected, and they design reusable audiences and lists. Where Campaign integrates with a CDP or Experience Platform, they align the segments so the same audience definition is honoured across channels. The PM aligns the specialist with your data governance so segmentation stays consistent and compliant.

Yes. A campaign only works if it lands and renders, and we verify deliverability craft. Specialists build email content with personalization fields, dynamic content blocks, and conditional rendering driven by recipient data, and they test rendering across major clients so the email looks right in Outlook, Gmail, and on mobile. They manage deliverability by configuring SPF, DKIM, and DMARC alignment with your IP/domain setup, warming dedicated IPs, monitoring bounce and complaint handling, and reading the deliverability and inbox-placement reports. They handle quarantine management, unsubscribe and consent (opt-in/opt-out, double opt-in) so you stay compliant with GDPR and CAN-SPAM, and they tune send-time and throttling. They also set up the tracking (open, click, and conversion) that feeds reporting. The PM confirms your sending infrastructure so the specialist tunes deliverability for your domains.

A PM is assigned within 10 minutes of booking and scopes your requirement on the first call. For a clearly defined task a delivery workflow, a segmentation query, an email template, a deliverability fix a vetted Adobe Campaign specialist typically starts the same day. We offer three engagement models: project-based (fixed deliverable with milestones, ideal for a campaign build or a migration), dedicated (a specialist embedded with your team for a sprint or longer, ideal for an ongoing marketing operations program), and on-call burst capacity (hours drawn down as send or workflow issues arise). You can scale up or down between sprints and cancel after any engagement. The PM coordinates the specialist with your marketing, data, and IT teams so schemas, IPs, and approvals are never a blocker.

Yes. Modern marketing is cross-channel, and we verify orchestration plus the AEM integration. Our specialists extend email programs into SMS, push, and direct mail channels, and build cross-channel journeys so a contact moves through the right sequence regardless of channel, with channel-level pressure rules. For the AEM integration they connect Adobe Campaign with AEM so marketers author email content in AEM (the Campaign cloud configuration, email templates and content fragments authored in AEM and pulled into Campaign deliveries) keeping brand and content governance in one place. They also integrate Campaign with Analytics for closed-loop reporting and with the wider Experience Cloud for shared audiences. They handle the synchronisation, content references, and approval flow that make the integration reliable. The PM confirms your channel mix and AEM setup so the orchestration and integration target the right systems.