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Yes. The Experience Data Model (XDM) schema is the foundation of everything in AEP, and our consultants design it to best practice. They model schemas against the correct base class XDM Individual Profile for person-level data and XDM ExperienceEvent for time-series behaviour compose them from standard and custom field groups rather than flattening everything, and assign identity fields and the primary identity carefully. They enable schemas for Profile only when the data truly belongs there, set the right identity namespaces (email, ECID, CRM ID, phone), and plan for relationships and lookups so reference data does not bloat the profile store. Getting the schema right up front prevents the costly rework that comes from re-ingesting data later. The PM confirms your data sources so the schema design matches your real inputs.

They configure the Identity Service so fragmented records stitch into one Real-Time Customer Profile. Our consultants define identity namespaces and mark which are person identifiers, set identity fields in each schema, and design the identity graph so deterministic stitching links a known email, a CRM ID, and an anonymous ECID into a single person without over-merging unrelated people. They apply identity graph linking rules and the namespace priority to avoid identity collisions, configure profile merge policies to control which dataset wins on conflict, and use the union schema view to see the full stitched profile. They also handle privacy requirements consent fields, data governance labels (DULE), and the Privacy Service for access and delete requests. The PM confirms your identifiers so stitching is accurate and compliant.

Yes. Segmentation and activation are core RTCDP work. Our consultants build audiences in the Segment Builder using profile attributes, behavioural ExperienceEvents, and existing audiences, and choose the right evaluation method batch, streaming, or edge for the use case and latency need. They handle sequential and dynamic segments for journey-style logic, validate audience size and overlap before activation, and then connect destinations: Adobe targets like AEM, Target, and Campaign, plus third-party advertising and social destinations, mapping identities and attributes correctly per destination schema. They respect consent and governance so only permitted data flows to each destination. The result is the right audience reaching the right channel with the right data. The PM confirms your activation targets so the destination mappings are correct.

A PM is assigned within 10 minutes of booking and scopes your requirement on the first call. For a clearly defined task an XDM schema, an identity configuration, or a destination activation a vetted Adobe Experience Platform consultant typically starts the same day. We offer three engagement models: project-based (a fixed CDP deliverable with milestones), dedicated (a consultant embedded with your team full-time for an implementation program), and on-call burst capacity (hours drawn down as issues arise). You can scale up or down between sprints and cancel after any engagement. The PM coordinates the consultant with your data engineering, marketing, and privacy teams so source connections, governance labels, and destination access are never a blocker.

Yes. Connecting AEP to AEM is what turns unified profiles into on-site personalisation. Our consultants wire AEM and Adobe Target (or the Web SDK / Edge Network) to AEP so audiences built in RTCDP are available for experience targeting, and configure the Adobe Experience Platform Web SDK (alloy.js) to send ExperienceEvents from the site into the Edge Network for streaming profile updates. They map XDM event data from AEM interactions, enable edge segmentation for low-latency personalisation, and ensure consent flows through so personalisation respects opt-outs. They also align Content Fragments and offers so the right content renders for each audience. This closes the loop between data collection in AEM and activation back into AEM. The PM confirms your AEM and Web SDK setup so the integration targets your real stack.

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