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Our solution architects treat MSM as a governance decision, not just a feature toggle. They design the blueprint, language master, and live copy hierarchy so a global brand can roll out to dozens of country and language sites while keeping inheritance under control. They define which components and properties inherit versus are locally overridable using rollout configurations, decide between language-copy and live-copy patterns (often Translation + MSM combined via the language master approach), and plan the rollout config triggers so a master change propagates predictably without clobbering local edits. They also account for the Sites translation framework, content fragment translation, and the operational cost of breaking and re-establishing inheritance. The result is a scalable model that local teams can live with. The PM confirms your market and language matrix so the inheritance model fits your real footprint.

Yes. Choosing the delivery model is the highest-leverage architectural decision, and our architects make it deliberately. They assess each channel and recommend headless (Content Fragments plus GraphQL feeding external front ends) where reuse across apps and devices matters, traditional full-stack page rendering where in-context authoring and SEO on AEM-served pages are priorities, or the hybrid SPA Editor / Remote SPA model where you want a React or Angular front end but marketers still need to author in context. They weigh authoring experience, performance, SEO, team skills, and total cost, then document the decision with the trade-offs so stakeholders understand why. They avoid forcing one pattern everywhere when a mix serves the business better. The PM confirms your channels and team so the recommendation is grounded in your reality.

They design the target AEMaaCS landscape and a pragmatic migration path. The architect maps the author, publish, and preview tiers, plans the immutable/mutable repository split the cloud requires, and defines the Cloud Manager program and environment strategy (dev, stage, prod plus non-prod pipelines). They scope the content migration with the Content Transfer Tool, the code refactoring with the AIO modernisation tooling, and the dispatcher-as-code and CDN configuration. They plan asset handling via the asset microservices and externalised binaries, design for the continuous-update model so customisations stay cloud-native, and sequence the cut-over to minimise risk and downtime. They produce a phased roadmap rather than a big-bang gamble. The PM confirms your current version and constraints so the roadmap and effort estimate are realistic.

A PM is assigned within 10 minutes of booking and scopes your requirement on the first call. For a clearly defined need an architecture review, an MSM design, or a migration roadmap a vetted AEM solution architect typically starts the same day. We offer three engagement models: project-based (a fixed architecture deliverable or assessment with milestones), dedicated (an architect embedded with your program full-time to own the technical design), and on-call advisory (hours drawn down for design decisions and reviews as the build progresses). You can scale up or down between phases and cancel after any engagement. The PM coordinates the architect with your engineering, infrastructure, security, and Adobe account teams so design decisions, entitlements, and approvals never stall the program.

Yes. An AEM solution rarely stands alone, and our architects design the full integration landscape. Within the Adobe ecosystem they connect AEM to Adobe Experience Platform and Real-Time CDP for unified profiles and audiences, Adobe Target and the Web SDK for personalisation, Analytics for measurement, Campaign for orchestration, and Workfront for content operations. For external systems they design integration with commerce platforms (including Adobe Commerce / Magento), PIM and DAM systems, CRM, and translation services, choosing the right pattern API-led, event-driven via Adobe I/O Events, or batch for each. They define identity flow, consent propagation, and data contracts so the pieces interoperate cleanly and securely. The result is a coherent DXP rather than disconnected tools. The PM confirms your stack so the integration design matches what you actually run.