Campaign broken before go-live.Marketing expert in 10 minutes.

PM scopes the exact diagnostic in the first 15 minutes and gives you an honest assessment of what is fixable in 4-8 hours. In a Starter or Full Day session, the marketer audits: your keyword match types and negative keyword list (broad match on high-intent commercial terms is usually the first waste source), landing page conversion rate by ad group (mismatched intent between ad copy and landing page is the second), Quality Score breakdown (low scores driving up CPCs), audience targeting and bid strategy configuration, and conversion tracking accuracy (are you measuring actual revenue or just page views). A typical audit identifies 3-5 specific high-impact changes. The marketer implements the changes, and PM documents what was changed and the expected impact so you can measure results in the following week.

Yes. Full-funnel audit is the standard approach diagnosing ads without the landing page misses half the conversion problem. The marketer analyses: ad creative (headline and description copy relevance to search intent, presence of a clear value proposition and call to action, use of ad extensions), landing page (above-the-fold clarity, page load speed, form length and friction, social proof placement, CTA visibility on mobile), and the continuity between ad and landing page (does the landing page deliver on what the ad promised?). You receive a prioritised recommendation list with the highest-impact changes identified first. If you want changes implemented, not just recommended, the marketer works directly in your ad account and PM coordinates landing page copy changes with your frontend engineer.

PM scopes a testing roadmap in the first session based on your current traffic volume and conversion baseline. The correct starting point depends on your monthly sessions: under 5,000 sessions, A/B tests take too long to reach statistical significance the marketer focuses on qualitative conversion research (heatmaps, session recordings, user surveys) instead. Above 5,000 sessions, the marketer identifies the highest-impact test hypothesis (typically the page element with the largest gap between visitor attention and conversion action, identified from heatmap data), sets up the test correctly in VWO, Optimizely, or Google Optimize, calculates the required sample size for 95% statistical significance, and documents a testing calendar with follow-on hypotheses so you have a continuous improvement pipeline rather than a one-time test.

Realistic expectations depend on where the problem is. If the issue is tracking accuracy a misconfigured conversion event inflating or deflating your actual conversion rate fixing that is immediate and may reveal your true performance is already better than reported. If the issue is landing page copy and layout, the changes go live within the session but the conversion lift measures over the following 2-4 weeks as traffic builds. Historically, fixing keyword match types and negative keywords reduces wasted spend by 20-40% in the same billing period. Landing page headline and CTA changes typically move conversion rate by 15-35% when the original page has obvious friction. PM sets specific measurement checkpoints so you know exactly what to look at in 7 days, 14 days, and 30 days after the session.

Every QuickHire digital marketer passes a live account audit exercise: given access to a real Google Ads or Meta Ads account, they must identify the top 5 problems and propose specific fixes within a time limit. The assessment covers: Google Ads (campaign structure, keyword match types, Quality Score optimisation, Smart Bidding configuration, conversion tracking setup), Meta Ads (audience targeting, creative performance analysis, campaign objective selection, pixel event tracking), landing page conversion rate optimisation (above-the-fold hierarchy, form friction, trust signals), and analytics (GA4 event tracking, attribution model selection, funnel analysis). Portfolio review focuses on specific campaigns managed with measurable before-and-after results CPL reduction, ROAS improvement, or organic traffic growth with documented methodology. Only the top 3% pass.